The Archetype Journal

When I started my career as a software designer 20 years ago, I expected to be entering an orderly world where perfect math would keep me safely in the zone. The rise of our industry and all the opportunity that’s come with it has been a most creative place of continual uncertainty. Throughout it all, I’ve kept my balance by focusing intently on the cultural impact of our work. What do these things mean to people? What does it mean for our community?

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If you love what happens within the art + science of innovation, you’ll enjoy these stories about 
why our things matter –
and how to put them to work for living our best lives.