Jennifer Behr
Jennifer Behr
Jennifer Behr

Jennifer Behr’s headpieces are the most luxurious on the market today. Each season, Jennifer artfully incorporates a range of materials to create unique heirloom-quality pieces, carefully contstructed by hand in New York City. The closeknit Jennifer Behr team manages a high-volume wholesale and ecommerce operation. Salesforce has been at the helm of their content and relationship management for years, so they looked to Technofisch for strategy, design and engineering to integrate their CRM with a new Roostock ERP system that’s organizing the back-of-house resources + supply chain then of course, a fanciful new ecommerce front end–for which we went with Magento. We were also fortunate to work with the very talented Lotta Nieminen through the graphic design phase. While the site presents itself as a simple and elegant shop, it is actually an action-packed powerhouse all-around.

Jennifer Behr

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