After the wild success of Target’s Cartwheel app, Citizen Made had the pleasure of exploring new app concepts with Target – they were casting the net wide to explore all sorts of engaging commerce experiences.  Working in Minneapolis with their team was so much fun, we’d have loved to stick around longer.  Fast forward a few years, I was delighted to have crossed paths with Marian Williams Design, the brains behind their lovable Cartwheel brand.  We worked to re-design the app + simplify the user experience.  Not only is it fun to use for nailing down in-store deals, now it’s faster and easier too.

Target | Cartwheel

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